“Most companies with multiple departments have difficulty communicating and/or cooperating with each other. ”

This is true in smaller companies, although not as much. But in big corporations, this is a major problem. The Word says, “Don’t let the left hand know what the right hand is doing” when it comes to our giving. But certainly we cannot take this scripture out of context when co-operation is the order of the day.

I once was part of a team at a large corporation (no pun intended… “co-operation”) that was involved in doing a “fish-bone” analysis….. the end result? We determined our INTERNAL MARKETING was weak. Now granted, we were a bunch of IT (Information Technology) folks (computer geeks) in an IT department. The IT personality is far different than the Sales personality.

A Salesman personality is relational in nature, many times quite extroverted. They go out of their way to talk and connect with folks. The IT personality is typically analytical in nature, often times more introverted. They hide out in the IT “dungeon” or keep pretty quiet in their cube.

True Sales folks come by internal selling naturally because it’s just who they are. IT folks and other Operations/Production type roles need to work harder at their “selling”. It definitely takes an on purpose plan for a non sales type personality to do internal marketing/selling.

Introverted type people can seem cold at times when really they are just minding their own business. Idle chit-chat…. warm and fuzzy conversations…. these people do not really care about.

The extroverted sales person loves idle chit-chat. They love relating. They love talking to strangers. They love using lots of words when they speak. They understand the importance of this “go out of their way to build relationships”.

Non-sales people don’t be discouraged. Just know that you need to put forth a reasonable uncomfortable effort to build relationships you may need in the future. You do not come by this naturally, like the salesman. It will take some work on your part to get out of your comfort zone.

I can say from experience…. a little genuine idle chit-chat and relating to people in your organization will go a long long way.